The process of buying promotional items is influenced by several points. There are several of them that you need to keep in mind whenever you are tasked with the duty of selecting these promotional items.
It is important that you know what they are for. This will be your guiding light. You need to know if you are buying for the general audience, or for a niche market.
If it is the masses; you could do with a less costly and more universal item. Alternatively, if it is a select group of people, you should consider investing in a few top pricy items, which offer more value. You might want to buy the electronics.
There has to be a relationship between what you buy and who you buy it for. This is normally not a problem while making their products and services, but it becomes harder when it is these promotional items. A strategy would be to keep them close to what you usually sell. This will see to it that your business is constantly on their minds. the will get used to what you normally sell.
Always select promotional items that are related to the season. This is how they shall constantly be used, which is what you want. You could offer them stainless steel tumblers during winter, to keep their hot drinks warm. You could also offer mugs, beanies, and blankets. For summer, get them sunglasses, cooler and beach attire.
You need to remember that these items have to be of high quality. The way they will look at the items you use for promotional exercises is the way they shall come to understand what you do on a daily bases. High quality promotional items tell them to expect the same when it is time to buy your products and services.
You may be tempted to find the cheapest alternative for a certain item as a way of cutting costs. But you may regret that as soon as your target audience runs out of patience or is disappointed using them. You may not get another chance to delight them if they come to understand this to be your level of quality.
You should not fall for the trap of settling for the cheapest. Price is not the only determinant factor. There is also no need to pay an unreasonably higher price. Avoid falling in to such temptation. There therefore has to be a balance between what the seller is asking for the items and the quality of those items, as well as the value you aim to get out of them.